The Association’s purpose is, above all, to represent, further, defend and protect the interests of its members, and it was founded as a reaction to the current critical situation in the entertainment industry sphere.

The thirty companies that freely expressed their will to become the founding members of this newly emerging Association are subjects that organize the largest events in the country or are taking part in their realization, and whose economic and social contribution is crucial to the music industry of the Czech Republic.

In 2019 alone, these subjects collectively organized events attended by over 1.5 million people, passing 4 billion CZK in gross revenue. Those events included concerts by Metallica, Rammstein, Kiss, Billie Eilish, Ariana Grande, Kabat, Lucie; and music festivals such as Masters of Rock, Benatska Noc, Hrady CZ and many others.

These subjects, that have been an integral part of the Czech entertainment market for many years and whose activities resulted in hundreds of millions CZK in collected tax revenue, are now finding themselves in an absolutely critical situation that is in sheer discord with the economic and social significance of these subjects to this country and its citizens in years past. 

Robert Porkert, CEO LIVE NATION CZECH REPUBLIC s.r.o. and a newly appointed director of the executive committee in regards to founding the Association: “Aside from the enormous losses mounting each day because we are not able to organize music events, we perceive a lack of systematic approach by music industry subjects, especially when negotiations with government institutions are concerned. These negotiations are often lead by different people with different interests, who often lack any significant experience with large event management. The Association’s goal is joining all these subjects that under normal circumstances are not dependent on state and city subsidies and financial assistance. That is one of the reasons why there is industry, not culture in the title, although more often that not, it is a cultural event that is concerned.”

Those who were, up until recently, competitors in the music industry market are now, as a result of the current crisis situation, joining forces so that we can together formulate and further the interests of the Association to ensure that we are being heard presenting our goals!